A vital imperative of effective web design is good copy writing.

Although the task of evaluating what actually constitutes good copy is subjective in appraisal and open to interpretation, the most compelling and persuasive rationale made on the subject suggests good copy is not conditional on page aesthetics as a necessary prerequisite in order to engage the reader.

This would represent a decisive advantage in an environment such as the Internet where web pages can render inconsistently due to different computer platforms, monitor resolutions and the choice of browser and browser preferences a user may make.

Non-Linear Media

Linear media is the term used to differentiate traditional media from non-linear media which is encountered on the Internet. Whereas linear media has a definitive start and finish - and is read accordingly - non-linear media can be explored from a number of different routes.

The principles that govern non-linear media are vastly different to linear media and vary depending on the message intending to be conveyed and the level of interactivity featured in the web page in which the copy has been crafted to appear. This aspect of non-linear media has the tendency to influence and create a situation of conditional evaluation, in purpose of consolidating where possible the appropriate and suitable use of copy in compliance with the most essential and fundamental requirement of being succinct and concise. Success or failure on the Internet, more than anything else, invariably rests with this particular aspect of web design.

Symphonic Harmony

When the perfect balance between good copy, white space, colour, graphics and interactivity is achieved a web page or combination of web pages have the capacity to enthrall and encapsulate the reader whilst resonating in symphonic harmony the desired message of the publisher.

Specialisation

A flair for creative and compelling writing in combination with an understanding of the typographical conventions specific to non-linear media are essential requirements when considering writing for the Internet.

We specialise and provide Internet copy writing services.